I always vote. Why did I receive a letter to encourage an “unlikely” voter to vote?

In 2020, Vote Forward focused on writing letters to “unlikely” and “relatively unlikely” voters to encourage them to vote this year. Whether a voter falls into one of these broad categories is just a prediction based on voting history. And we know that many people who receive our letters were already going to vote. We just hope to reach as many people as possible who were not planning to vote, and who will be encouraged to do so after receiving a letter from a fellow citizen.