You mentioned personal story training during the webinar. Where is that?

In spring 2021, we ran an experiment to examine the impact of "personal story" messages on Vote Forward letters. We asked a group of volunteers to participate in a training exercise before adding their stories to letters for New Mexico's 1st Congressional District special election campaign on June 1. We learned that letters with “personal story” messages, written by trained volunteers, may be especially motivating for voters. Here's the analysis. Of course this was just one experiment, and if you have a message you like, please stick with it. But volunteers interested in crafting their own "personal story" message can find the training exercise here.