Who are the voters on my list?
Vote Forward runs campaigns of two different types. Most of our efforts are Social Campaigns. These serve our core mission of increasing civic participation. In practice, this usually means we’re writing letters to voters who belong to groups that have historically been underrepresented in the electorate compared to their share of the population, so young people and people of color.
We also devote a portion of our efforts and funding to political activities. These Political Campaigns are marked as such, and typically target low-propensity voters whose "partisianship scores" indicate they are likely to vote for Democrats when they cast a ballot.