How are Social Campaigns and Political Campaigns targeted?

All of Vote Forward’s Political Campaigns target voters who are modeled as strongly likely to vote for Democrats. 

In our Social campaigns, we use demographic information, like age, race, or gender, to identify communities of voters who have historically been underrepresented in the electorate. For example, we know that younger voters are less likely to turn out compared to older age groups, so this year we are focused on encouraging their participation.

In all our campaigns, social and political, we are focusing on turning out voters who we believe are unlikely to vote, based on data. Our letters also go to voters who vote infrequently, or to young voters who have recently aged into the electorate.