How are Social Campaigns and Political Campaigns targeted?

In 2024, our political work includes running two types of Political Campaigns. One type targets congressional districts where it’s critical to encourage voters to turn out for a specific U.S. House of Representatives race. The other type targets voters in strategically important states: voters in these states will have strong influence on national election results, as well as other key elections for U.S. Senate, U.S. House, or statewide offices. All of Vote Forward’s Political Campaigns target voters who are modeled as strongly likely to vote for Democrats. 

In our Social campaigns, we use demographic information, like age, race, or gender, to identify communities of voters who have historically been underrepresented in the electorate. For example, we know that younger voters are less likely to turn out compared to older age groups, so this year we are focused on encouraging their participation.

In all our campaigns this year, social and political, we are focusing on turning out voters who we believe are unlikely to vote, based on data. Many of these voters are “surge” voters, who do not vote in every major election but have demonstrated some recent motivation to vote. Our goal is to encourage these voters to solidify their voting participation by showing up this year. Our letters also go to voters who vote infrequently, or to young voters who have recently aged into the electorate.