What's the difference between priority, social, and political campaigns?
We use the Priority Campaign designation to call attention to a campaign when we need to direct as many volunteers to it as possible.
For our Social Campaigns, that align with our mission of helping to encourage and register voters from underrepresented demographics, we cannot target lists based on party affiliations or leanings, and we're prevented from even considering this information because of our tax status. So, we know we're writing to voters that our list vendor has identified as underrepresented in our electorate, including people of color and young people who are unlikely or relatively unlikely to vote, but we cannot know their political leanings. These campaigns are listed under the Social Campaigns header and have a note that says they serve our core social mission. Groups and individuals looking for nonpartisan GOTV efforts are major participants in these campaigns because they are 501(c)(3) compliant.
In our Political Campaigns, we're also writing to voters who are unlikely or relatively unlikely to vote, but we are permitted to know their political leanings, so we target voters with partisanship scores indicating their likelihood to vote for Democrats. These campaigns are listed under the Political Campaigns header.