What's the difference between priority, social, and political campaigns?
We use the Priority Campaign designation to call attention to a campaign when we need to direct as many volunteers to it as possible.
For our Social Campaigns, which align with our mission of helping to encourage and register voters from underrepresented communities, we cannot target lists based on party affiliations or leanings, and we're prevented from even considering this information because of our 504(c)(4) tax status. So, for Social Campaigns, we know we're writing to voters that our list vendor has identified as underrepresented in our electorate, including people of color and young people. These campaigns are listed under the Social Campaigns header on the Active Campaigns page and have a note that says they serve our core social mission. Groups and individuals looking for nonpartisan get-out-the-vote efforts are active participants in these campaigns because they are 501(c)(3) compliant.
In our Political Campaigns, we're also writing to voters who are unlikely or relatively unlikely to vote, but we are permitted to know their political leanings, so we target voters with partisanship scores indicating their likelihood to vote for Democrats. These campaigns are listed under the Political Campaigns header.
We may use a Priority Campaign designation to call attention to a campaign when we need to direct as many volunteers to it as possible.